Explore what Accruewell can do: 32
Explore what Accruewell can do: 32

Privacy Notice: Handling Your Personal Information

Updated on: 29 April 2026

This notice concerns accruewell-gb.com (called “we”, “us” and “our” below) and describes how we collect, store, use and disclose (“process”) personal data when you use our services (“Services”), including when you:

  • access accruewell-gb.com or another site that refers you to this notice
  • get in touch with us or take part in business, promotional or other events we host

Want to understand your options? This notice outlines your privacy rights and the choices available to you. If you do not accept these practices, please refrain from using the Services. For assistance or questions, email [email protected].

SUMMARY

The following overview covers the principal points. Please consult the full provisions or contents list for the complete details.

What personal data do we process? The answer depends on how you interact with us and use the Services. See Information you provide.

Do we process special-category data? No. We do not handle personal data belonging to special categories.

Do we obtain information from other sources? No. The information we process is supplied directly by you.

Why do we use personal data? We use it to operate, improve and protect the Services, communicate with you and meet legal obligations. Further detail is in How we use information.

When may data be shared, and with whom? Sharing takes place only for defined purposes and with appropriate recipient categories. See Data sharing.

How do we protect information? We apply appropriate technical and organisational protections, while recognising that no internet service is entirely free from risk. See Security measures.

Your rights: Depending on your location, including where GDPR rules apply, you may have specific data protection rights. See Your privacy rights.

How can you contact us? Send a request through accruewell-gb.com/contact or contact us directly. We will reply within the timeframe required by applicable law.

CONTENTS

1. WHAT PERSONAL DATA DO WE COLLECT?

Personal data you provide In brief: we process information that you choose to give us. When you open an account, enquire about products, use platform features or contact us, this may include:

  • First name and surname
  • Phone number
  • Email address
  • Account access password
  • Technical details, such as IP address, browser type, language setting, access date and time, error logs, device identifiers and country

Sensitive information: we do not collect or process special-category personal data. Please keep the information you provide accurate and up to date, and tell us when any details change. Information collected automatically In brief: some information is gathered automatically when you browse or use the Services. Technical data may be recorded when you access the website or platform, without you entering it manually. This helps with security, troubleshooting and reliable performance. For instance, we may note the device used, pages opened and length of a session. Like many online services, we use cookies and related tools to remember preferences and settings and to understand use of the Services. Automatically collected data may include:

  • Log and usage data: technical records of website activity, including IP address, pages viewed, features used, access times and error notices.
  • Device data: device type, operating system, browser and connection information used to operate and improve the service.
  • Location data: an approximate, and occasionally more exact, location derived from your IP address or device settings. You can usually decline browser or device permissions, although some regional or language features may be unavailable as a result.

2. HOW DO WE USE INFORMATION?

In brief: information enables us to provide, manage and secure the Services, stay in contact with you and meet our applicable obligations. Depending on our relationship with you, we may use it to:

  • Set up and manage user accounts
  • Deliver requested services and platform features
  • Respond to queries and provide customer assistance
  • Send service-related messages, including product and policy updates
  • Seek feedback and explain the operation of the Services
  • Deliver marketing in line with your preferences, with an unsubscribe facility available at any time
  • Show promotional or advertising content that may be relevant to you
  • Protect the platform and identify fraud, misuse and unauthorised access
  • Review usage patterns to guide improvements to the Services
  • Assess the performance of marketing activity
  • Protect vital interests, including steps designed to reduce possible harm to people

3. WHAT ARE THE LEGAL BASES FOR PROCESSING?

In brief: personal data is processed only when an accepted legal basis applies, such as consent, a legal requirement, contractual necessity, protection of vital interests or legitimate interests. If you are in the European Union or United Kingdom, the GDPR or UK GDPR may permit processing on these grounds:

  • Consent - you have agreed to the processing and may revoke that agreement at any time; additional information is provided below.
  • Contract - processing is necessary to enter into an agreement with you or perform its obligations.
  • Legitimate interests - processing serves reasonable business purposes that do not override your rights, such as relevant communications or platform security.
  • Legal obligation - processing is needed to fulfil a legal requirement or a lawful request from a public authority.
  • Vital interests - processing is required to protect a person’s life or physical wellbeing.

4. WHEN MAY DATA BE SHARED, AND WITH WHOM?

In brief: information is disclosed only when necessary and to carefully selected recipients. These can include suppliers assisting with hosting, analytics, customer support or identity checks.

  • Affiliate and referral marketing services
  • Account registration and login verification services
  • Analytics and platform monitoring suppliers

Data may also be disclosed as part of a corporate transaction, through Google Analytics, to members of our corporate group or for advertising conducted jointly with partners.

5. LINKS TO THIRD-PARTY WEBSITES

The Services may contain links to, or advertisements for, websites run by third parties. We do not control those sites and accept no responsibility for their content or privacy practices.

6. COOKIES AND SIMILAR TECHNOLOGIES

Cookies and comparable technologies can recognise your browser, preserve preferences, keep sessions secure and help us measure traffic. You can manage or disable them through your browser, although turning off some cookies may restrict certain features.

7. HOW LONG DO WE KEEP DATA?

We keep personal data only for as long as needed to deliver the Services, comply with regulatory duties or address potential disputes. Once there is no valid reason to retain it, we delete or anonymise the information.

8. HOW WE KEEP INFORMATION SECURE

We use security measures broadly recognised within the industry, but no system connected to the internet can guarantee absolute protection. Using the Services involves the usual risks of online activity.

9. CHILDREN’S INFORMATION

In brief: no. We do not knowingly obtain personal data from anyone under 18. If you believe that a child has sent us personal data, please contact us. We will review the circumstances and decide whether deletion is appropriate.

10. YOUR DATA PROTECTION RIGHTS

In brief: your rights depend on your country of residence and may include rights under the GDPR within the European Union. These rights are intended to give you control over your personal data. You can review, update or delete information through your account. Depending on applicable law, you may also have the right to:

  • Obtain a copy of the personal data we hold and details of how it is used.
  • Request correction of inaccurate information or deletion of data that is no longer required.
  • Ask us to restrict processing or object to particular uses, including marketing.
  • Receive your information in a structured, commonly used and machine-readable format where legally required.
  • Ask not to be affected solely by an automated decision, including AI-driven profiling, when no human assessment is provided.

To exercise these rights, contact us using the details in the “CONTACT” section. We will respond within the timeframe set by law. If you live in the EEA or United Kingdom, you may also complain to the data protection authority with responsibility for your area if you consider our processing unlawful. Withdrawing consent: where consent is the relevant legal basis, you can withdraw it at any time by contacting us. This will not affect the lawfulness of processing carried out before withdrawal. Marketing preferences: you can stop promotional emails by choosing “Unsubscribe”, replying “STOP/UNSUBSCRIBE” to an SMS or contacting us. Necessary service messages, including operational communications, may still be sent. Account information You can review or change your account details:

If you request account closure, we will deactivate the account and remove personal data from active systems. We may keep a limited record where necessary to prevent fraud, settle disputes or comply with legal duties. Cookies and related tools: browsers generally accept cookies automatically. You can configure your browser to reject or delete them, although this may affect certain functions. To opt out of interest-based advertising, visit aboutads.info/choices. For questions about your data protection rights, email [email protected]

11. DO-NOT-TRACK SIGNALS

Some browsers can send a “Do-Not-Track” (DNT) preference, but there is currently no consistent technical standard for responding to these signals. We therefore do not currently respond to DNT settings. If an accepted standard emerges, we will revise this notice.

12. CHANGES TO THIS NOTICE

We may amend this notice when necessary, including where changes to applicable law require clarification or revision. When an updated version is published, we will amend the date shown above and the new wording will take effect on publication. For significant changes, we may display a website notice or contact you directly. We encourage you to revisit this page periodically.

13. HOW TO CONTACT US

For questions, requests or comments, email: [email protected]

14. ACCESS, RECTIFICATION OR ERASURE

You may request access to, correction of or deletion of your personal data at any time by visiting accruewell-gb.com/contact. We will assess the request under the data protection laws that apply.